Oakleaf Brand Strategy has been helping to build brands for close to two decades, but until now we haven't blogged about our work. Why are we starting now? There are a few reasons, actually. For starters, we want to get the word out about how much brands matter. Because they do matter. A lot. We're kind of single-minded about that point, and we're going to dedicate this blog to essays, news links, case studies and anything else we can post to show all the ways that brands mat